Overview
Staria.Network is a Swiss-based platform revolutionising community VC funding for blockchain projects. By offering a compliant, user-friendly solution, Staria simplifies and secures the capital-raising process.
The Disruptives partnered with Staria to redefine its product experience, brand identity, and communication strategy, ensuring clarity, trust, and engagement in the evolving Web3 landscape.
The Challenge
- Building from Zero – Staria had no existing product, requiring a full-stack design approach, from user experience and platform structure to branding and marketing. Every feature had to be defined, validated, and built for long-term scalability.
- Establishing Trust in Web3 – Crypto investments face skepticism. Users needed clear information, transparent processes, and a secure interface to feel confident in funding blockchain projects.
- Balancing Compliance & Simplicity – Swiss financial regulations added mandatory legal steps to the investment process, which risked overwhelming users. The challenge was to integrate compliance seamlessly without slowing down onboarding or fund transfers.
- Catering to Multiple Audiences – The platform had to serve investors, project founders, and compliance teams, each with different goals and workflows while maintaining a smooth, unified experience.
Our Approch
- Built a Scalable UX & Product Foundation – Designed a modular, adaptable platform that could evolve with new features without disrupting the experience.
- Integrated Compliance into the UX – Simplified KYC, fund transfers, and regulatory processes, ensuring compliance without unnecessary friction.
- Designed for Trust & Transparency – Developed a clear, structured interface with risk disclosures, investment insights, and user-friendly dashboards to reinforce credibility.
- Optimised Onboarding & Information Flow – Created step-by-step onboarding that guides users through investment decisions without overwhelming them.
- Developed a Strong Brand & Communication Strategy – Crafted a distinct visual identity and tone of voice to establish Staria as a trusted player in the Web3 VC space.
- Launched a Growth-Driven Content & Marketing Strategy – Built a comprehensive outreach plan, including social media, investor education, and promotional materials to drive engagement.
Results and Business Impact
Staria launched as a fully compliant, investor-friendly VC platform, enabling seamless funding for blockchain projects. User trust increased, leading to higher engagement and a more active investor community.
Onboarding times were reduced, making it easier for both new and experienced users to participate. With a scalable product and brand strategy in place, Staria is now positioned for long-term growth in the Web3 space.
