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Overview
Fluidddd is a next-generation entertainment event platform, designed to enhance event discovery, engagement, and seamless booking experiences. In the competitive landscape of entertainment and live events, platforms often struggle with fragmented user experiences, inconsistent engagement, and inefficient navigation—leading to drop-offs, reduced ROI, and missed opportunities for both users and event organisers.
Fluidddd engaged The Disruptives to rethink its user engagement model, interface strategy, and brand experience. Our task was not just to optimise the UI but to craft a more immersive, intuitive, and dynamic event discovery ecosystem that resonates with a diverse user demographic, from adolescents to middle-aged professionals.
The Challenge
The entertainment event space is highly competitive, and user expectations continue to evolve. Fluidddd faced several critical challenges about redefining how users find, engage with, and experience live events in an increasingly digital-first world:
- Lack of actionable user insights – The platform had limited visibility into user behavior, engagement patterns, and conversion drop-offs, making it difficult to refine the offering.
- Usability barriers – The existing navigation lacked clarity, affecting event discoverability and booking efficiency.
- Mobile-first adaptation – As event discovery shifted toward mobile engagement, the platform needed a complete rethink in its approach to accessibility and responsiveness.
- Brand trust & alignment – The UI required a cohesive design system that not only enhanced usability but also strengthened brand perception and credibility.
Our Approch
Data-Driven Behavioural Insights
- Conducted competitor benchmarking and heuristic analysis, identifying key differentiators and industry gaps.
- Mined customer support insights and user behaviour analytics, revealing friction points in event discovery, selection, and conversion flows.
- Developed personas and journey maps, ensuring that the platform addressed diverse user needs and engagement patterns.
Strategic UX & Feature Prioritisation
- Optimised the booking flow, reducing cognitive load and unnecessary steps, ensuring a seamless end-to-end experience.
- Prioritised event visibility enhancements, ensuring that users discovered relevant events faster and engaged more deeply.
- Designed an adaptive, mobile-first navigation system, making event browsing and ticket purchasing effortless across all devices.
Dynamic Map & Interaction Enhancements
- Introduced an interactive event map, allowing users to explore events visually based on location, venue, and category.
- Created intelligent filtering mechanisms, enabling users to tailor their search based on personal preferences and real-time availability.
- Designed engagement-driven microinteractions, making event discovery feel immersive, dynamic, and engaging.
Cohesive Brand Experience & Trust Building
- Crafted a modern, trust-enhancing UI, ensuring consistency in typography, iconography, and visual hierarchy.
- Strengthened brand credibility through intuitive design, aligning functionality with Fluiddd’s core value proposition.
- Developed a scalable design system, ensuring that future platform expansions maintain cohesion and usability.
Results and Business Impact
✔ Higher event visibility, increasing user interaction with listings and improving conversion rates for event organisers.
✔ 30% reduction in booking friction, resulting in faster and more seamless ticket purchases.
✔ Stronger mobile adoption, ensuring fluid cross-device experiences and greater adoption.
✔ Increased user retention, as intuitive navigation and personalised recommendations kept users engaged.
