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Overview
OSOM Finance set out to merge fiat and crypto into one seamless money management app, making sophisticated wealth management accessible to everyone—not just the ultra-wealthy. Inspired by the financial instability of 2008, OSOM aimed to give users the financial clarity and insights that had previously been reserved for high-net-worth individuals.
With the arrival of PSD2 regulations in 2018, OSOM’s vision became a reality: an app where users could track all their finances in one place, integrating DeFi, AI-driven trading, and wealth management tools. The Disruptives joined OSOM from the start, shaping its entire user experience, brand identity, product strategy, and communication—from research and design to onboarding, growth, and trust-building.
The Challenge
- No Existing Product or Framework – OSOM started as an idea with no platform, requiring full product design, architecture, branding, and communication strategy from scratch.
- Merging Fiat, Crypto & DeFi – The app needed to combine multiple financial ecosystems—traditional banking, digital assets, and automated AI trading—into a single, seamless experience.
- Trust & Adoption Barriers – Users were hesitant about AI-driven wealth management and crypto investments. The platform needed clear financial insights, transparent risk management, and a frictionless onboarding process.
- Regulatory Compliance Without Friction – OSOM had to comply with PSD2 regulations while ensuring a smooth user experience, balancing security and accessibility.
Our Approch
- Full-Stack Product Design – Created landing pages, web and mobile apps with an intuitive UI that seamlessly merged fiat, crypto, AI investing, and DeFi tools.
- Created Information Architecture – Designed a scalable platform structure, ensuring users could easily navigate financial services in few clicks.
- Trust-Driven UX & Onboarding – Streamlined KYC and authentication, introduced progressive disclosure, and built clear financial dashboards to reduce skepticism and increase adoption.
- AI & DeFi Integration – Designed automated portfolio management tools that made AI-driven investing and yield farming intuitive and accessible.
- Brand Identity & Communication – Established a cohesive brand strategy, aligning UX writing, design, and marketing across the product, website, and social channels.
- Growth & Market Positioning – Developed social media strategies, investor pitch decks, and promotional campaigns to build credibility and awareness.
Results and Business Impact
The new UX strategy and design system positioned OSOM as one of the most user-friendly, AI-powered crypto wealth platforms in Europe. The platform’s trust barriers were significantly reduced, leading to higher engagement and conversion.
User onboarding became 75% faster, with improved KYC completion rates. AI adoption surged, with user dashboards for an easy management, while brand credibility and investor retention reached new heights, solidifying OSOM as a market leader.
