DAO Maker underwent a transformative redesign to align its platform with user needs and business requirements. Collaborative efforts with stakeholders and user interviews informed a scalable solution, accommodating the company's fast-paced growth. The redesign addressed user pain points, providing insights into previous design decisions and enabling the creation of a comprehensive design system. This system facilitated collaboration and streamlined future design and development work, allowing DAO Maker to offer a diverse array of solutions, surpassing its initial capabilities as a launchpad.
• Blockchain : The foundational layer, ensuring immutable, transparent, and decentralized operations.
• Web3 : Bridging the gap between users and the blockchain, heralding a new era of decentralized web interactions.
• DeFi (Decentralized Finance): Granting users unparalleled financial autonomy, sidestepping traditional financial gatekeepers.
• Smart Contracts : The bedrock of trust, automating and safeguarding every transaction and agreement.
• Product Strategy : Deep market insights and agile planning sculpted a vision that was both innovative and user-centric.
• User-Centric Design (UCD) : A methodology that places the user at the heart of the design process, ensuring solutions resonate deeply.
• Competitive Analysis : Leveraging insights from market competitors to inform design and strategic decisions, ensuring a competitive edge.
• UX/UI Design : A blend of empathy and innovation led to mobile and web interfaces that were intuitive, resonating with users at every touchpoint.
• User Research : A foundation of our design process, understanding user needs, pain points, and aspirations informed every decision.
• Agile Development : A flexible approach that allowed for continuous evolution, ensuring the platform was always aligned with user needs and market trends.
• Design System Creation : Establishing a cohesive and scalable design language, ensuring consistency and enhancing user experience.
• Design Leadership : Expansion and guidance of the design team, aligning with the fast-paced, ambitious goals of the crypto industry.
In the ever-evolving cosmos of cryptocurrency, DAO Maker envisioned a constellation of solutions. But turning this celestial dream into a tangible reality demanded innovation, agility, and profound user understanding.
Our odyssey with DAO Maker commenced with a deep dive into the user's universe. While the platform's ambition was evident, its execution was a labyrinth, leaving users yearning for clarity and simplicity.
Our strategy was immersive, blending observation with action. Drawing from user feedback, competitor insights, and the vast crypto landscape, we charted a course that mirrored DAO Maker's ambition and resonated with its users.
• Empathetic Design Reimagining : Through rigorous user testing, stakeholder workshops, and competitor analysis, we sculpted a mobile-first platform that was both intuitive and innovative.
• Team Expansion & Agile Adaptation : To navigate the swift currents of the crypto domain, we bolstered the design team, instilling a sprint-centric methodology, ensuring momentum without compromising innovation.
• Systematic Design Consistency : As the platform expanded, the need for a cohesive design language became paramount. Our comprehensive design system ensured collaboration, consistency, and accelerated the design-to-development journey.
Our collaboration with DAO Maker was transformative. From staking to swaps, from DAO products to user dashboards, every feature was meticulously crafted.
• Staking & Perpetual Staking: We revolutionized the staking experience, introducing perpetual staking, ensuring users could maximize their rewards seamlessly.
• DAO Product & User Dashboard : A user-centric DAO product was sculpted, complemented by an intuitive dashboard, offering users a panoramic view of their crypto journey.
• Swap, Farming & Claiming : We integrated a seamless swap functionality, coupled with intuitive farming and claiming processes, ensuring every user interaction was smooth and rewarding.
The DAO Maker narrative is a testament to innovation, empathy, and strategic precision. From deciphering the intricate web of user needs to sculpting a platform that resonated with every interaction, we empowered DAO Maker to not just navigate but lead the crypto frontier.
